My experience in marketing and sales, particularly in business to business environments, combined with new product development in a scientific setting, gives me special insights into diverse customer needs and complex products.
Marketing, sales and new product development have always been a keen interest, along with envisioning and managing the launch of developmental products. I study trends and design approaches toward the sources of potential new business; because, I have the instincts of a scientist. Then, properly informed by this "lab work" I go to work as a prospector, digging where I know the gold is going to be.
Located in Bucks County, in southeastern Pennsylvania; convenient to Philadelphia, Allentown, and Princeton.
Read my musings about whats new in marketing, sales and product development.